In this exclusive episode, RC Legal Insights Expert Trent Cotney, partner with Adams & Reese, highlights some recent calls he’s taken from roofing contractors when it comes to sales representatives. He breaks down the difference between 1099 and W-2 workers when it comes to sales, recorded live from the Florida Roofing and Sheet Metal Association Expo in Kissimmee, Fla.

Thousands of roofers and industry stakeholders will be back under one roof at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., for the 103^rd annual Florida Roofing & Sheet Metal Expo June 4-6.

In this brief episode, Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association said more than 240 companies will exhibit the latest products, services and innovations in the trade. Dozens of high-quality educational courses will also be available to update contractors on the latest code changes and other critical topics. Listen to the full conversation now and register at floridaroof.com/convention

Websites are a staple for any business, including roofing contractors, but there’s more to maintaining them than uploading photos and updating sales offers. Anna Anderson, CEO of Art Unlimited, warns contractors that their sites may not be accessible and offers solutions on how to ensure they’re compliant.

In recent weeks, RC has reported on roofing contractors having their websites cloned and hijacked, and how intellectual property is easily at risk in a rapidly-developing marketplace, largely with the help of Artificial Intelligence (AI). In this exclusive episode, RC Legal Insights Expert Trent Cotney, of Adams & Reese breaks down why trademarks are becoming increasingly important in today’s digital landscape when it comes to business, and how to protect your brand’s identity. Listen to the full conversation now.

Lead generation serves contractors well, but do they really know what the first touchpoint was that led a customer to their business? In this episode, Art Unlimited CEO and marketing expert Anna Anderson challenges contractors to think differently about where and how to invest in lead generation.

In general, younger generations are shunning in-person interactions for a digital buying experience, making selling a roof challenging for contractors who enjoy in-home presentations. In this episode of “Dear Anna,” Anna Anderson, CEO of Art Unlimited, explains how contractors should unify sales and marketing with technology to sell to the next generation.