Shingles, Success, and Everything in Between

Raising the Roof on Industry Knowledge

Welcome to the Best of Success Podcast Show from Roofing Contractor — the leading resource for roofing professionals. Each episode features exclusive interviews with top roofing contractors, industry experts, and key influencers shaping the future of the roofing industry. From the latest roofing trends and business strategies to expert insights on products, safety, and leadership, this podcast delivers the knowledge you need to grow a successful roofing business. Tune in and stay ahead with stories, strategies, and solutions designed for roofing contractors who want to thrive.

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Ken Kelly's Back in Business
October 19, 2026
7:38
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Ken Kelly's Back in Business

Ken Kelly returned to the 2026 Western Roofing Expo to discuss coming out of retirement to rescue Kelly Roofing following a troubled private equity sale. He also shared advice for roofing contractors preparing to sell their businesses.
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Accepting 'Real' Talk to Help Your Business
October 19, 2026
8:11
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Accepting 'Real' Talk to Help Your Business

After 30 years leading D7 Roofing Services, Jeff Williamson says one of his biggest early mistakes was spending too much time and energy worrying about money. Speaking with Roofing Contractor at the 2026 Western Roofing Expo, he urged contractors to focus instead on selling, installing quality roofs and moving the business forward. Williamson also emphasized mentorship, candid feedback and the importance of applying the lessons experienced professionals share.
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Economy Offers Opportunity in Roofing Service
October 19, 2026
6:12
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Economy Offers Opportunity in Roofing Service

Economic uncertainty driven by fuel prices, tariffs and inflation is prompting building owners to prioritize roof maintenance and repairs over major capital expenditures. Service First Solutions founder Tracey Donels says this shift presents opportunities for roofing contractors to expand their service programs and build lasting customer relationships. He stresses that prompt responses, professionalism and consistently strong customer service are critical to meeting facility managers' needs and earning their trust.
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Don't Let Up Now: Your Year-End Marketing Push
October 19, 2026
16:15
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Don't Let Up Now: Your Year-End Marketing Push

A-Squared Marketing CEO Anna Anderson says roofing contractors should avoid letting marketing slow down late in the year and instead work the leads, customers and projects already in their databases. Focusing on reviews, referrals, search and AI visibility, and marketing performance can help contractors finish 2026 strong and build momentum for 2027.
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Data Center Boom Opens Doors for Roofers
October 13, 2026
11:13
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Data Center Boom Opens Doors for Roofers

As data center construction and conversions accelerate, roofing contractors can find opportunities in new roofs, restoration, repairs and long-term maintenance. Because even minor leaks can threaten costly operations, contractors must meet heightened technical, safety and security requirements while helping owners protect uptime.
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Marketing Transparency: What Did You Get for Your Money?
September 29, 2026
13:51
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Marketing Transparency: What Did You Get for Your Money?

Anna Anderson of A-Squared Marketing says contractors need greater marketing transparency to understand what every dollar produces in leads and revenue. Tracking lead sources, cost per lead and return on investment can help contractors identify underperforming channels and make smarter marketing decisions.
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