selling | Roofing Contractor

Sales Strategies

How to Differentiate a Roofing Business in the New “Feeling” Economy

Owens Corning consultant shares ‘emotional quotient’ insights to roofing contractors

May 1, 2023

Adam Bensman, the founder of The Roof Strategist podcast and selling system, shared insights with roofing contractors during the annual Owens Corning Roofing Platinum Conference.

ARMA Video Can Be Useful Sales Tool for Contractors

Asphalt Roofing Manufacturers Association produces a short educational video designed to inform homeowners on roofing systems.

April 28, 2023

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ARMA has produced a short video called, “The Right Roof System for Your Home,” which may be useful for roofing contractors to inform and sell the right roofing system to homeowners.

Baby Boomers Are Selling Roofing Companies

Kevin Kennedy

August 27, 2021

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These 10 keys are sound business practices in preparing your company for a sale or merger and acquisition, adding value to your company whether you sell to a competitor or investors.

Beacon Announces Sale of Interior Products Business to American Securities for $850 Million

Chris Gray

December 21, 2020

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Beacon is divesting its interior products business, which includes includes wallboard, acoustical ceilings, steel framing and insulation for both residential and commercial contractors.

Redefining 'Business as Usual': Five Post COVID-19 Facts Roofing Contractors Can't Ignore

John DeRosa

October 12, 2020

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John DeRosa of SRS Distribution addresses five facts roofing contractors must come to terms with regarding present and future sales.

Dunes Point Capital Signing Purchase Agreement to Sell Harvey Building Products

March 17, 2020

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Dunes Point Capital will sell Harvey Building Products to Lansing Building Products, while Lansing is simultaneously selling majority interest to Markel Corporation.

How I’d Exit in 2017… And How it Would’ve Saved Me Millions

My team spent six years and more than $250,000 wandering down the exit path because of fragmented advice.

Kevin Kennedy

June 19, 2017

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I'll share the story of my first business exit and what I've learned through my education, certification and evolution in the business of exit planning.

Selling the Sustainability of Roof Underlayments

Jim Hoff

August 3, 2016

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This month's issue of Roofing Contractor shines the spotlight on one of the fastest-growing categories of roofing products: roof underlayments.

5 Tips for Handling Your Roofing Company's Online Reviews

Online reviews are driving homeowner buying decisions and affecting how your roofing company is perceived.

Todd Bairstow

July 7, 2016

9 Comments

Like it or not, online reviews are here to stay for roofing contractors.

How Roofing Contractors Can Upsell Designer Shingles

Research Suggests Roofing Contractors Close More Sales by Presenting Shingle Options

Leslie Franklin

June 3, 2016

One Comment

Many roofing contractors aren't entirely comfortable showing premium shingle options to homeowners because they don't want to lose the sale by showing a higher-priced product.