Following a long week that ended up with a couple of days of meetings and seminars, I was joined in Orlando, Fla., by my bride, the gorgeous and amazing Micki, for some R&R.

During the Free 30 Minute Consulting Call I’ve been offering to contractors since 2002, we always get into discussions about how they, the contractors, like to learn.

A sales acronym is a shortcut to remembering the key steps your service technicians must follow to have a repeatable sales approach to running a service call.