search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

Pushing the Rock

By Al Levi
August 29, 2010
It’s easy to get fired up and take control of your company. Well, it is for a day!



It’s easy to get fired up and take control of your company.  

Well, it is for a day!  

The harder thing is taking control of your company for the long run. A short burst of focus and energy is rarely maintained because it’s tough to keep investing the type of energy and drive it takes to keep the business momentum going in the right direction.  

Running a company is a lot like trying to push a rock up a hill. There may be some places that are flat to rest but it’s only a resting place for so long. More times than not there is no time or place to rest and when you stop advancing the rock forward it comes sliding back as fast if not faster than you pushed it up the hill.  

Can it get exhausting? Yes!

What other choice is there?

First of all, get more people to help you push the rock because the work is easier with many people helping.  

Then, look ahead so you see where you’re going. Find the easiest path up the hill and start proactively removing the obstacles in your way that make pushing the rock up the hill harder than it has to be.  

Here are just 5 big obstacles you might run into:
 
    1. Allowing staff members to actually push the rock down the hill and against your best efforts because they would seek to sabotage the good efforts of those who are trying to help. Why do they do it? Sometimes, they feel it’s job security and sometimes it’s just their makeup. It doesn’t matter much because they either must get onboard or go. They may not make it obvious that they’re out to defeat your effort but it’s rare the team doesn’t know who is working against them. Go out and ride along or do a side by side and it will become clearer as to who is helping and who is hurting the efforts. You must accept that like a rock on a hill corporate progress rarely is stagnant. It’s either moving forward or sliding backwards.  

    2. Special treatment for a chosen few takes the heart out of the team who is pushing hard. Nepotism, favoritism and more are the enemies of a cohesive effort. And it takes a tough fair-minded leader to navigate around these impediments to progress.  

    3. Not empowering and/or trusting your staff to help. You think you are the only one who knows how to push the rock the right way and they know you don’t trust them. This is sad because unless you learn how to build a team, build trust and get buy-in, your progress is doomed.  

    4. No clear incentive to those who are willing to move the rock forward. Without rewards like bonuses, compensation gains, a chance for promotion and more…they won’t see how their hard work pays off for them and not just you. Your efforts will be undermined and whatever success you experience is likely to be short lived.  

    5. A loss of focus because there are too many paths to choose from. Eventually, paralysis sets in and nothing changes for the better. Or, each day there is a new crisis to focus on because lack of advanced planning and execution of business fundamentals makes picking the easier path to the top tough to nearly impossible.
 

There is no “game over” in business. Business is a series of adjustments. The longer you’re in business the more you should have experienced the ups and downs and sideways. A true leader finds and builds the right team, gives them powerful incentives to win and helps select the easier path to success for all.

Links

  • Give Me 60 Minutes And I'll Show You The Secrets To Running A Profitable Service Business ... Even During A Recession!
  • Step by Step Program

Share This Story

Al Levi has been helping plumbing, HVAC, roofing, remodeling, electrical and carpentry businesses solve problems, turn greater profits, and help owners get their lives and free time back for over 7 years. This is all based on his 25-year career at his family-owned and operated contracting business. For more information, visit www.60minuterecessionsolution.com.
You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Hi! If you still don’t know how to...

Helpful post—catching small roofing issues early can save...

This really highlights why “content is king” isn’t...

Your point about coordinating tree removal before a...

A great coach provides structure and clarity. For...

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

AI handshake

Making Moves: How Mega Mergers are Redefining Roofing Distribution

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing