search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

Damato of the Day Is... "Support a Very Worthy Cause"

By Rick Damato
February 17, 2009
It is Sunday morning and I have just returned from a little jog with a few thousand of my closest friends at the National Marathon to Fight Breast Cancer. This was the second annual event and since it is in my old stomping grounds at Jacksonville Beach, Fla., thought I might as well give it a spin.

It is Sunday morning and I have just returned from a little jog with a few thousand of my closest friends at the National Marathon to Fight Breast Cancer. This was the second annual event and since it is in my old stomping grounds at Jacksonville Beach, Fla., thought I might as well give it a spin. Besides, it is in support of a very worthy cause that many of us can relate to in a special way, even those of us of the male persuasion. To be clear, I ran the HALF marathon.

The first impression I got waking up at too-early thirty to catch a shuttle to the start line was, “Why did we ever leave this place?” Do not get me wrong - we love Atlanta. But here I was about to go running on the shore of the Atlantic Ocean on February 15th in shorts and a T-shirt. It was a gray day, actually perfect for a run, and the temperature started in the low 60s and barely moved the whole time I was out pounding the pavement.

Since part of my work life involves logistics and sometimes event planning, I am always looking to see how large-scale events like this are put together. This one was handled by real pros and the experience they provided was top-drawer. I just came to run for a few hours and support a good cause, but all the runners were treated like rock stars. It was all very good fun. More about the event and its mission is here: www.breastcancermarathon.com/.

So what does this possibly have to do with roofing? Well, to tell the truth not very much, save for the thin-film wraps they passed out at the end of the run. Hey, shelter is shelter, and when you finish a run your hot sweaty body becomes cold and wet pretty quick. These are actually radiant barriers just the same as those touted for some roof decking and insulation systems. Bright reflective silver on one side and advertising graphics on the other, the particular version passed out today was the Heatsheet - www.heatsheets.com in case you are interested in more info.

Share This Story

Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.
You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Helpful post—catching small roofing issues early can save...

This really highlights why “content is king” isn’t...

Your point about coordinating tree removal before a...

A great coach provides structure and clarity. For...

Solar roofs are a big trend and make...

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

QXO logo overlayed on photo of a residential construction site

QXO in Advanced Acquisition Talks After Apollo’s $1.2B Investment

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

group at ROOFPAC

PHOTOS: IRE 2026 Roundup Gallery from Las Vegas

Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing