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Damato of The Day Is ... "See the World"

By Rick Damato
September 15, 2008
In spite of the fact that business is down and travel costs are up, there has never been a better time to travel. And not just for the fun of it.

In spite of the fact that business is down and travel costs are up, there has never been a better time to travel. And not just for the fun of it.

Roofing Contractor recently published reports from the China Roofing and Waterproofing Expo 2008. [link to www.roofingcontractor.com/Articles/Feature_Article/BNP_GUID_9-5-2006_A_10000000000000389407] For me it was an intriguing and entertaining trip, but I was prompted to report on the roofing industry in China and as part of my continuing education.

For years we have been hearing news reports about the explosive growth in other parts of the world, most notably India and China. The Beijing Olympics gave many Americans their first real glimpse of today’s China. If you thought the stories of Chinese consumption of raw materials (cement, steel, copper, asphalt) was made up by manufacturers to secure price increases, now you know the truth. The truth is, the Chinese economic juggernaut is real and it continues to move forward at a remarkable pace.

You do not have to travel to foreign lands to learn more about them, but believe me, being there gives you an entirely different perspective. We are blessed to have friends and associates there owing to our involvement with NRCA and as the official publication of the International Roofing Expo (IRE).

If you have an interest in learning more about the rest of the world of roofing and building waterproofing, attend the IRE in February 2009. There will be delegations of roofing contractors (and other industry participants) from many different parts of the world, including Asia, the Middle East, and Europe. They come to the United States for much the same reason as I suggest that you travel abroad: to learn how things are done in other cultures and to enjoy a foreign trip at the company’s expense.

I have already begun saving in hopes of making a trip to the February 2010 Dach & Holz (roof and timber) expo in Germany.

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Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.
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