Tracey Donels

Articles by Tracey Donels

IRE 2026 Session Preview

Building Your Roster by Focusing on Repair and Maintenance

Tracey Donels explains how to use your repair and maintenance operations to build a reliable growth machine that drives success.

Art Aisner

Tracey Donels

January 20, 2026

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Tracey Donels explains how to use your repair and maintenance operations to build a reliable growth machine that drives success.

A hand holding a hammer, preparred to put a nail in a roof

Customer Retention

Roof Maintenance: Don’t Underestimate the Small Stuff

The misconception that rooftop maintenance is just handling minor work can come with a cost for roofing contractors

Tracey Donels

May 5, 2025

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Roof Maintenance jobs represent significant revenue and often serve as the lifeblood of repeat business and customer retention.

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

Articles by Tracey Donels

Building Your Roster by Focusing on Repair and Maintenance

Roof Maintenance: Don’t Underestimate the Small Stuff

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