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Home » Authors » Paul Scelsi

Paul Scelsi

Paul Scelsi is marketing communications manager at Air Vent Inc., and leader of its Attic Ventilation: Ask the Expert™ seminars. He hosts the podcast, “Airing it out with Air Vent,” and he’s the chairman of the Asphalt Roofing Manufacturers Association Ventilation Task Force. He is the author of the book, Grab and Hold Their Attention: Creating and Delivering Presentations that Move Your Audience to Action

Articles

ARTICLES

Social Media

Putting Social Media to Work for Your Roofing Business

Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.
Paul Scelsi
July 31, 2023
One Comment
Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.
Read More
Sara Klindtworth of Solid Roofing NW

Making the Most of Mistakes

Paul Scelsi
May 12, 2023
One Comment
Sara Klindtworth of Solid Roofing NW in Salem, Ore., and her family.

Against The Grain

“I wanted to show my daughters you can do anything you put your mind to.”
Paul Scelsi
May 12, 2023
3 Comments
“I wanted to show my daughters you can do anything you put your mind to.”
Read More
Possibly the most critical — and as often underappreciated — part of business is customer service

Commit To Be Relentless About Client Satisfaction

Paul Scelsi
March 15, 2023
One Comment
Veteran Customer Service Manager Shares Secrets to Successful Customer Relations
Read More
AV-Img1-900.jpg

What’s Really Underneath the Vented Soffit Panels?

What appears to be a path for intake airflow into the attic might be 100% solid wood
Paul Scelsi
January 23, 2023
2 Comments
It may be tempting for a roofing contractor to rely on an initial visual inspection of attic vents from the exterior of the house, but it pays to take a closer look.
Read More
GC-Img1-900.jpg

Hold Your Ground with Homeowners

Paul Scelsi
October 31, 2022
One Comment

Competing against roofing contractors who don’t include attic ventilation in estimates can be tough, but educating yourself and the homeowner can turn it into opportunities.


Read More
Air-Vent-Referrals.JPG

WOW! What a Word-of-Mouth Referral

Here’s how you can build a loyal tribe of raving fans
Paul Scelsi
August 15, 2022
5 Comments

Air Vent and an accomplished roofing contractor share how to create and utilize customers that are happy to refer you to friends and family.


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Air vent

For PEAK Results Go with Ridge Vents

Paul Scelsi
April 11, 2022
2 Comments

Think box vents and turbines are cheaper and better for a homeowner’s roof? Think again, says the experts at Air Vent Inc.


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holding hands

What Separates You From Your Competition?

Building relationships forms an unbreakable trust in Northern Oregon
Paul Scelsi
January 31, 2022
One Comment

Air Vent Inc. interviews an Oregon roofing contractor on how building trust and telling “bolds truths” leads to more business.


Read More
roofer-illustration-sunset

Advice for New Owners and Operations Managers

Seasoned Contractors Offer Tips They Learned Along the Way
Paul Scelsi
October 26, 2021
No Comments

Trevor Atwell, owner of Atwell Exterior Services, and Air Vent examine and provide great advice for roofing contractors to follow, especially new owners and managers.


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View All Articles by Paul Scelsi
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Events

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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