Paul Scelsi

Putting Social Media to Work for Your Roofing Business

Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.

Paul Scelsi

July 31, 2023

One Comment

Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.

Making the Most of Mistakes

Paul Scelsi

May 12, 2023

One Comment

Sara Klindtworth of Solid Roofing NW in Salem, Ore., and her family.

Against The Grain

“I wanted to show my daughters you can do anything you put your mind to.”

Paul Scelsi

May 12, 2023

3 Comments

“I wanted to show my daughters you can do anything you put your mind to.”

Possibly the most critical — and as often underappreciated — part of business is customer service

Commit To Be Relentless About Client Satisfaction

Paul Scelsi

March 15, 2023

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Veteran Customer Service Manager Shares Secrets to Successful Customer Relations

What’s Really Underneath the Vented Soffit Panels?

What appears to be a path for intake airflow into the attic might be 100% solid wood

Paul Scelsi

January 23, 2023

2 Comments

It may be tempting for a roofing contractor to rely on an initial visual inspection of attic vents from the exterior of the house, but it pays to take a closer look.

Hold Your Ground with Homeowners

Paul Scelsi

October 31, 2022

One Comment

Competing against roofing contractors who don’t include attic ventilation in estimates can be tough, but educating yourself and the homeowner can turn it into opportunities.

WOW! What a Word-of-Mouth Referral

Here’s how you can build a loyal tribe of raving fans

Paul Scelsi

August 15, 2022

5 Comments

Air Vent and an accomplished roofing contractor share how to create and utilize customers that are happy to refer you to friends and family.

For PEAK Results Go with Ridge Vents

Paul Scelsi

April 11, 2022

2 Comments

Think box vents and turbines are cheaper and better for a homeowner’s roof? Think again, says the experts at Air Vent Inc.

What Separates You From Your Competition?

Building relationships forms an unbreakable trust in Northern Oregon

Paul Scelsi

January 31, 2022

One Comment

Air Vent Inc. interviews an Oregon roofing contractor on how building trust and telling “bolds truths” leads to more business.

Advice for New Owners and Operations Managers

Seasoned Contractors Offer Tips They Learned Along the Way

Paul Scelsi

October 26, 2021

No Comments

Trevor Atwell, owner of Atwell Exterior Services, and Air Vent examine and provide great advice for roofing contractors to follow, especially new owners and managers.