Paul Scelsi

Air Vent Feature

An Attic Ventilation-Focused Culture Pushes Roofing Companies to be Better

The roofing company, the homeowner and the industry all benefit by ‘doing it right’

January 15, 2024

Aaron Santas, CEO of RoofCoach, speaks about the importance of building a company culture that includes addressing attic ventilation at every roofing job.

Sustainable Roofing owners Robby and Jaycee Wilkerson with Production Manager Kris Delgado

Workforce Development

Take the Time to Train

Training Elevates Your Company and Helps the Industry You Serve

Paul Scelsi

October 30, 2023

2 Comments

Robby Wilkerson, co-owner of Sustainable Roofing in Texas, emphasizes the benefits of investing in comprehensive training for the team, which both fosters a "culture" of continuous learning and ensures consistent results.

Putting Social Media to Work for Your Roofing Business

Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.

Paul Scelsi

July 31, 2023

One Comment

Posting attention-grabbing photos displaying your craft is just one example of how roofers can leverage their social media.

Making the Most of Mistakes

Paul Scelsi

May 12, 2023

One Comment

Sara Klindtworth of Solid Roofing NW in Salem, Ore., and her family.

Against The Grain

“I wanted to show my daughters you can do anything you put your mind to.”

Paul Scelsi

May 12, 2023

3 Comments

“I wanted to show my daughters you can do anything you put your mind to.”

Possibly the most critical — and as often underappreciated — part of business is customer service

Commit To Be Relentless About Client Satisfaction

Paul Scelsi

March 15, 2023

One Comment

Veteran Customer Service Manager Shares Secrets to Successful Customer Relations

What’s Really Underneath the Vented Soffit Panels?

What appears to be a path for intake airflow into the attic might be 100% solid wood

Paul Scelsi

January 23, 2023

2 Comments

It may be tempting for a roofing contractor to rely on an initial visual inspection of attic vents from the exterior of the house, but it pays to take a closer look.

Hold Your Ground with Homeowners

Paul Scelsi

October 31, 2022

One Comment

Competing against roofing contractors who don’t include attic ventilation in estimates can be tough, but educating yourself and the homeowner can turn it into opportunities.