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Home » Topics » Columns

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SUCCESS WITH HISPANICS: How to Gain Trust in the Hispanic Community

Ricardo Gonzalez
Ricardo González
March 7, 2007
No Comments
The Hispanic culture is, at its core, a non-trusting culture. We have learned not to trust people quickly. We come by this justly. If you have ever lived in Latin America, you will know what I mean.
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SAFETY ADVICE: Suspension Trauma: Why and Why Not?

Chip Macdonald
March 7, 2007
No Comments
There is a powerful conflict brewing between various parties over the science and economics of the personal fall protection industry today. The rising injury rates of those who have arrested falls utilizing ANSI-standard deceleration devices in conjunction with full body harnesses testify to the ongoing problems of providing verifiably adequate fall protection around the world.
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GUEST COLUMN: Let the Seller Beware

Jay Butch
March 7, 2007
No Comments
Today, buyers are much more educated about roofing products and application methods. The Internet has altered the landscape to yield a new crop of roof-savvy consumers. Typically this works in favor of the seller, since the customer has done some homework in advance of the sales call.
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SMALL SHOP TALK: Fear of Flying

Ellen Rohr
March 7, 2007
No Comments
If you choose not to fly, your career could suffer. Worse, you are saying no to a wonderful, available miracle of our time. In a single day, you can fly to any point on this planet. How cool is that?
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TECHNICAL DETAILS: Metal Roof Details

John D'Annunzio
March 7, 2007
No Comments
The metal panels are rarely a source of moisture intrusion, unless there are openings from surface corrosion. Leaks in these systems predominantly occur at panel terminations and flashings. Therefore, it is important that the design and installation of the materials at these vulnerable points are properly completed.
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MEASURING UP: Ten Management Mistakes Contractors Often Make

Monroe Porter
March 7, 2007
No Comments
Managing people is always a challenge, and most business owners and middle managers learn by trial and error. Unfortunately, this is not always the most efficient method of learning new skills. I am confident you may see yourself when reviewing the following list of common mistakes mangers make.
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SMART BUSINESS: How to Find and Keep Good People - Part I

Jim Olsztynski
March 7, 2007
One Comment
For the next three months, I’m going to tackle this issue, drawing from advice from some of the foremost experts I know who are experienced at trade recruitment, training and retention. In particular, I’m going to lean on my friend Al Levi, who heads Appleseed Business Inc.
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EDITOR'S NOTE: Competition Heats Up For Green Solutions

Rick Damato
Rick Damato
March 7, 2007
No Comments
If you still do not believe there is an emerging market for “green” and “sustainable” roofing, you really have to start paying better attention to current events. Throughout 2006, we witnessed report after report on the dangers of global warming and humankind’s activities that are exacerbating the problem.
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GUEST COLUMN: Just Say, "Yes, We Can"

Chad Hawkins
February 7, 2007
No Comments
Take a moment to listen to the sounds of your office. What do you hear? Are there people talking, trucks pulling out of the lot, and the phone ringing? The most important of those sounds is that last one. Every ring of that phone in your office is an opportunity. It’s an opportunity to serve a client, bring in some revenue, and gain a referral.

The only problem is that when we get busy, those rings of the phone begin to feel like a real nuisance, especially if you’re the owner. Somehow when we’re busy, the sweet sound of that phone ringing can just send us into a rage.
Read More

TECHNICAL DETAILS: Thermoset Membranes (EPDM): Technology and Repairp>

John D'Annunzio
February 7, 2007
No Comments
EPDM systems have been on the United States commercial roofing market since the 1960s. Their widespread use began in the 1980s, and the technology has developed a favorable market share in the industry since that time. Their rise in market share correlated with the energy crisis in the United States during the 1970s (which drove the price of bitumen up due to higher oil prices), the development boom of the 1980s and increasing roofing labor shortages. The size of the membrane sheets (typically 20 feet by 100 feet) allowed contractors to install the systems with less labor and virtually no equipment. These factors quickly contributed to their widespread acceptance, as they were more economical to install over the labor-intensive, equipment-laden built-up roof systems.
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Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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