Strategy - Articles - Page 2 | Roofing Contractor

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

A finger pushing a button on a laptop - private equity

What a Private Equity Sale Looks Like Part 2

Private equity eagerly awaits the next acquisition in the roofing space; are you ready to negotiate your exit?

Kevin Kennedy

February 17, 2025

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In part two of this two-part series, Kevin Kennedy lays out what roofing contractors should expect when undertaking a private equity deal.

Crisis Management: Steve Slepcivic helps you prepare

Storm Safety

VIDEO: Top Preparation Tips for Extreme Weather Conditions

Steve Slepcevic discusses the best means of preparing for extreme weather conditions on how to get things in order

Steve Slepcevic

Jill Bloom

December 11, 2024

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In this video, RC Publisher Jill Bloom speaks with Steve Slepcevic, CEO of Strategic Response Partners, on extreme weather conditions.

Roofing Contractor Group Publisher Jill Bloom

Ventas de Verano: Puerta a Puerta

Utilice estas estrategias para mejorar sus esfuerzos de ventas puerta a puerta

Jill Bloom

September 6, 2024

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La editora de RC, Jill Bloom, aprovecha sus años de experiencia para ofrecer consejos y estrategias esenciales para mejorar su éxito en las ventas de techos puerta a puerta.

Publisher's Note

Summer Selling: Door-to-Door

Use these strategies to boost your door-knocking sales efforts

Jill Bloom

August 2, 2024

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RC Publisher Jill Bloom draws on years of experience to offer essential tips and strategies to improve your success with door-to-door roofing sales.

SRS Distribution’s John DeRosa explains how distributors should be in the mindset of disrupting the status quo to compel customers to buy from them.

Sales and Marketing

VIDEO: 4 Tactics Successful Salespeople Use

By disrupting a customer’s way of thinking, you can find more success in sales

Chris Gray

July 26, 2024

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John DeRosa, director of contractor training at SRS Distribution, provides four tips on how to disrupt the status quo when it comes to selling to customers.

Two men working on a roof wearing hardhats.

Guest Column

How Roofing Contractors Can Surpass Revenue Goals & Promote Business Growth

Technology is the driver for gaining efficiencies and expanding market share

Chris Petros

April 29, 2024

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Despite facing challenges, Chris Petros of ServiceTitan says roofing contractors can be optimistic about future sales growth by leveraging technology, and customer focus on navigating market shifts.

Private Equity

Florida's Best Roofing Joins with Harkness Capital

The 2018 Commercial Roofing Contractor of the Year enters a strategic partnership with a private equity firm focused on 'transformational' investing.

Roofing Contractor Staff

April 2, 2024

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See what Best Roofing, Roofing Contractor magazine's 2018 'Commercial Roofing Contractor of the Year,' has planned for the future in South Florida now that it has partnered up with a private equity firm.

Why a Roofing Company Becomes a ‘Target’ for Acquisitions

The presence of private equity rolling up roofing contractor firms means your company may be on somebody’s radar — without you knowing it.

Kevin Kennedy

February 16, 2024

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Do you want your roofing contractor firm to be considered attractive for an outside sale? Consider your personal and financial goals, and beware of one-off deals.