The Roof Resource, a Michigan-based roofing company launched in 2023, announced a promotion last week called “Be The Hero," which the company says helps groups raise funds and homeowners save thousands on roof replacement costs.

In an April 4 news release, The Roof Resource said its "Be The Hero " program reinvests funds into the community, enabling schools and community organizations to raise funding for initiatives including sports, music programs, church outings, or any great cause. 

Organizations can participate at no cost, and each partner group receives an exclusive offer not available to the public that will help fund programs for their cause through the program. The Roof Resource also provides the tools necessary for successful fundraising, including fliers, email and social messaging, and dedicated support for each organization.

“Supporting the communities we serve is one of our core values, and our ‘Be The Hero’ program is just one of the ways we give back,” said Michael Harvey, The Roof Resource founder and CEO. “It is a simple, easy and safe way for people to raise money for their cause and help those in the market for a new roof recognize significant savings on that purchase—it is truly a win-win for everyone.”

Bringing a high-tech approach to traditional roof replacement, The Roof Resource uses a virtual concierge platform, combining the convenience of online shopping for roofing materials — at cost — with a preferred network of licensed local roofing and installation companies. The company says the approach provides homeowners with substantial savings, upwards of 50% less than the average roof replacement cost, and a more transparent, stress-free experience from start to finish.

The company’s platform allows homeowners to shop a diverse range of high-quality shingles and roofing materials in the latest styles, colors, and even designer brands without an online markup or high-pressure sales meetings. 

The platform prioritizes transparency, providing homeowners with a detailed line-item breakdown of every expense associated with their project and real-time photos before, during, and after the installation. The company works with one of the largest national inspection companies in the country, and all The Roof Resource’s installation partners are insured, licensed and vetted to guarantee quality workmanship and customer satisfaction.

The Roof Resource ‘Be The Hero’ program is available to local organizations throughout Michigan and Southwest Florida. For more information, visit