“Career stability, longevity, and advancement opportunities are just a few reasons why more women are becoming a part of this great industry,” the video says.

The video features clips from an interview with Sarah Weiss, CEO and president of Elite Roofing Supply. Weiss talks about the barriers that previously kept women from joining the industry and how there are plenty of opportunities for them, from chemical engineers and sales to field technicians.

“The roofing industry is a business, so every role in businesses exists in the roofing industry,” she said.

The paradigm in roofing is shifting as well. Recruiting new talent still remains one of the top challenges facing roofing contractors. As Weiss notes, business owners are less concerned about whether someone is a man or woman and are instead interested in hiring the most qualified candidate.

Renae Bales, vice president of service at Dallas-based KPost Roofing and Waterproofing, and former executive chair of NWiR, reinforces this idea in the video, saying women are just as capable in roles traditionally held by men, including working on roofs as well as driving trucks.

“You’ll see we have a large female staff within our office, it’s not just being an admin, it’s not just being on the roof,” she said.

Eagle-eyed viewers will note appearances by Kairos Roofing, a 2023 Top 100 roofing contractor, as well as NWiR members like Anna Anderson, CEO of Art Unlimited.

View the full video here and a shorter version here: