Roofing contractors can often walk a fine line when it comes to coaching and nurturing an aggressive sales team while also maintaining sound ethics.

“I get these calls all the time about salespeople that go too far, and oftentimes that’s what leads companies into trouble,” said RC Legal Insights expert Trent Cotney in this brief video chat with RC Publisher Jill Bloom.

Cotney, partner with Adams & Reese, noted it’s difficult for ownership because salespeople are often driven by commission. What’s critical is sufficient oversight– from the delivery of your employee handbook to every signed contract. “That’s where I see a lot of the problems because that’s where they run wild and promise everything,” he said.