Generational Equity, a mergers and acquisitions advisor for privately held businesses, announced the sale of its client, Hammond, Ind.-based Rogers Roofing, Inc., to Vertex Service Partners, a portfolio concern of Alpine Investors. 

According to an August 7 news release Generational Equity executed the transaction, which closed on April 7, 2023, but was not announced until yesterday. Sales terms were not disclosed. 

Rogers Roofing, Inc., is a full-service home remodeling company specializing in the installation of roofs, siding, gutters, and windows. Generational Equity described Rogers Roofing as a leading regional home improvement company in operation for more than half a century.

RRI is a top installer of CertainTeed roofing products and has earned the top certification with Malarkey Roofing Products.

The roofing firm’s new owner, Vertex Service Partners, is based in Charlotte, N.C., and is an investment platform backed by Alpine Investors focused on becoming “…the partner of choice for founders, operators, employees, and homeowners alike.” The release went on to say that Vertex looks to support its companies “…with both organic and inorganic growth initiatives and seeks to provide a network of other experienced operators across the country in addition to technology, talent, marketing, data, and other resources.”

Alpine Investors is a private equity firm specializing in investments within the software and services industries. The PE firm said it has more than $15 billion in assets under management as of March 31, 2023, and operates offices in San Francisco, New York, and Salt Lake City. 

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