The Roofing Alliance, the philanthropic and educational arm of the National Roofing Contractors Association, firmly believes education is the cornerstone of growth and is committed to providing scholarships to deserving students, regardless of financial status. 

To address this challenge, the Roofing Alliance has established a Matching Scholarship Donation Program to benefit its Melvin Kruger Endowed Scholarship Program, the organization announced in a July 31 news release. 

The campaign aims to raise $400,000 to fulfill an overall goal of a $2 million endowment to benefit the next generation of roofing industry professionals. 

The Roofing Alliance has been fortunate to receive generous contributions from individuals and organizations who share our vision: empowering promising students who demonstrate exceptional academic achievement, leadership potential and a solid commitment to their communities. 

And now, it’s time to take the program to the next level. 

The Roofing Alliance Melvin Kruger Endowed Scholarship Program offers three scholarship opportunities: an accredited post-secondary institution scholarship, career technical education scholarship, and diversity scholarship. 

All categories are open to employees of roofing industry companies, their spouses, and their dependent children, as well as construction management students enrolled in undergraduate level or students enrolled in CTE programs or schools (regardless of industry affiliation).

By participating in the Roofing Alliance’s Matching Scholarship Donation Program, you can double the positive change your contribution can bring. Your involvement will provide immediate financial assistance to deserving students and inspire others to contribute. Your generosity will be recognized and celebrated as we acknowledge your vital role in transforming lives through education.

“The Roofing Alliance kindly requests you consider matching our scholarship fund by donating today. Your support will help shape the future of our profession and impact the lives of talented students who are eager to learn about the roofing industry and make a difference in their communities and beyond,” Greg Bloom, the 2023-24 Roofing Alliance president and Vice President-National & Strategic Accounts for Beacon Building Products, said in a statement.

 To donate and have your funds matched, please visit

Donate Today - Roofing Alliance. 

For more information about the Melvin Kruger Endowed Scholarship and the Roofing Alliance, please contact Alison L. LaValley, CAE, executive director, at alavalley@nrca.net. 

For more information, visit roofingalliance.net.

Donations are tax-deductible as charitable contributions to the extent permitted under federal tax law.