MCKINNEY, Texas — LEARFIELD announced that SRS Distribution, one of the nation’s leading distributors of roofing materials and building products, has expanded its college sponsorship portfolio to include iconic university brands in the ACC, Big Ten, Big 12 and SEC.
LEARFIELD, as athletics multimedia rightsholder for nearly 200 college properties across the U.S., secured SRS’ multi-year relationship with the Duke Blue Devils, North Carolina Tar Heels, Penn State Nittany Lions and Texas A&M Aggies. Along with these four iconic universities, SRS will also have a presence at the AT&T Red River Showdown at the Cotton Bowl in Dallas, featuring the Oklahoma Sooners and Texas Longhorns.
“SRS Distribution is proud to partner with these top universities across the country that produce the talented young leaders that mirror our culture and fuel our company growth,” said SRS President and CEO Dan Tinker. “Our customers and employees cherish their love of college sports alongside honoring their commitments to our military men and women."
SRS Distribution will receive brand visibility via numerous official athletics platforms and venues across the four schools, as well as the classic football rivalry between OU and Texas. Namely, this broad sponsorship will allow SRS a unique opportunity to continue focusing on building success for its employees, customers and suppliers, while giving back to the communities it serves and honoring veterans and military personnel.
At Penn State University and Texas A&M University, SRS will be the presenting sponsor of the Military Appreciation programs during football at Beaver Stadium and Kyle Field respectively, throughout the length of the sponsorship. Additionally, at Duke University and the University of North Carolina, SRS Distribution will be presenting sponsor of the famed men’s basketball rivalry series hosted by each school, each year of the agreement.
“These new partnerships allow us to support all veterans on a larger stage, entertain thousands of customers at world-class venues, and market our brand to a broader audience while enjoying some of the most successful athletic programs within their conferences,” said Tinker, a former student at Texas A&M University.
This multi-faceted agreement with LEARFIELD complements SRS’ involvement with college football bowl season. The company is currently in year two as title sponsor of the SRS Distribution Las Vegas Bowl held at Allegiant Stadium.
“We’re thrilled to work alongside SRS Distribution to help enhance the company’s presence and marketing objectives through college sports,” said Andrew Wheeler, executive vice president of multi-media rights, LEARFIELD. “SRS is intentional about using this platform to elevate their people, their customers and suppliers, as well as veterans and military personnel. We’re proud to deliver a visible way to do that at the Red River Showdown, and among four very passionate and loyal fanbases in Duke, North Carolina, Penn State and Texas A&M.”