“I am excited to continue my focus on the professional channel and continue to work closely with our customers to help deliver value and find ways to best service our end-users,” said Freeman.

Kevin Blossom, formerly senior vice president of sales, has been promoted to president of the North America Retail Business Unit, also reporting to the Global CEO of WernerCo. Under Blossom's leadership, he will continue to lead the Retail Sales team and expand his role to now include Channel Marketing. Blossom has spent the past 25 years in senior roles, including leading sales, marketing and product development. His strategic planning skills and proven track record will continue to positively impact his team, customers and partners. 

“We’re investing in our retail partner relationships,” said Blossom. “We’re focused on enhanced category insights, sales support, online engagement, strategic planning and operational excellence. As we continue to expand our team, we’ll look forward to building on the great progress we have already made.”

Both of these new roles will lead their individual business units, which will include setting the operational and strategic priorities across the North America region. As part of these newly created roles, both Freeman and Blossom will review the best resources required to advance customer service and deliver on the strategic goals to ensure an excellent experience for the end-user. 

“Don’s and Kevin’s expertise and vision provide our sales and channel marketing teams with the knowledge and insight needed to offer exceptional support to our customers in North America,” said Gary Scott, CEO at WernerCo. “Their strategic leadership will play an integral role as we move our organization forward and continue to introduce innovative user-centric products.”