It can be tough to break into the Top 100 list, made only tougher this past year due to a post-pandemic economy hampered by supply chain issues.
Nevertheless, these roofing contractors are setting their sights on joining or re-joining the Top 100 next year by improving their businesses through enhanced technology, marketing strategies and staffing, such as J&K Roofing in Golden, Colo.
“Prior to 2020, the company focused on traditional advertising, but we have since evolved our business strategy to reshape and include broader online and digital strategies,” said Karla Ferguson, owner of J&K Roofing. “Our team is networking more across the communities where we live and work to expand our referral network. We’re writing standard operating procedures across the company and have added KPIs to our work to help us make better decisions and improve our customer service.”
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