PLANO, Texas — Apple Roofing, a roof repair and replacement company with support centers in Plano, Texas and Lincoln, Neb., announced three advisory board members who will help guide the company’s strategic goal to become a leader in roofing and insurance restoration. 

Steve Grimshaw, Executive Chairman, Caliber Collision

Grimshaw brings extensive experience in a parallel industry, collision repair, to Apple Roofing. He was the president and CEO at Caliber for 12 years and is currently the executive chairman. During his tenure, Caliber Collision grew from $280 million to over $4 billion and is currently the largest collision repair company in the world. 

“Apple Roofing is literally where Caliber was when I joined the board,” said Grimshaw. “The quality and integrity of the leadership team and sponsor made it attractive opportunity. The fact the roofing industry is ripe for consolidation by a company such as Apple that can deliver operational consistency and industry leading customer satisfaction made it a no-brainer to join. I’m very proud to be part of their journey."

Ken Rosen, President, Rosen Consulting Solutions 

Rosen has deep experience in the P&C industry focused on P&C claims. Prior to his current role, Rosen was the chief claims officer at Allstate and before that USAA. His passion is leading teams and assisting other businesses that provide services to the P&C industry in facilitating an exceptional customer experience while driving an efficient operation. 

“Spending over 30 years in the Property and Casualty arena, one blind spot that would show up time and time again was a lack of qualified roofers across the country," Rosen said. 

On joining the company board of directors, Rosen said: “When Apple Roofing approached me with the consolidated roofing concept, one consistent process for homeowners and insurers across the country, I was hooked. Working with Shawn, the founders, board members and Gauge Capital has been an awesome experience. I’m excited for what the future holds for Apple Roofing.”

Todd Santiago, Chief Revenue Officer, Vivint Smart Home, Inc. 

Santiago's vast experience leading Vivint Smart Home’s fast growth through innovative marketing and sales programs will add significant value to Apple Roofing’s strategy moving forward. Before joining Vivint, Santiago was president and CEO of 2GIG Technologies. 

“I’m proud to join this team of exceptional leaders – board members and executives – in helping to realize Apple’s vision and plan to position itself as the nation’s premier provider of roof repair, replacement, and roofing claims services,” said Santiago. “To say this will represent a sea change in the roofing claims process is an understatement – this is going to be big.” 

Apple Roofing formed when Gauge Capital, a Southlake, Texas-based private equity firm, acquired and combined two well respected roofing companies: Crest Exteriors LLC and Apple Roofing LLC.

“Having Steve, Ken and Todd on our board helps to position our company for strong organic revenue growth over the next several years,” said Apple Roofing CEO Shawn Lucht. “Their experience in working with insurance carriers will help us optimize and make the roofing claims experience more seamless for both customers and carriers.”