Roofing News

KNAACK to Sponsor the World’s Strongest Man Competition

Oleksil Novikov (UKR)breaks world record in Deadlift competition 1_Cr Hector Vivas — Oleksil Novikov (UKR) breaks world record in Deadlift competition. Photo: Hector Vivas, courtesy of KNAACK,

ITASCA, Ill. — KNAACK® announced that it is an official sponsor of the 2021 SBD World’s Strongest Man (WSM) competition, happening June 15-20 in Sacramento, Calif. Over the years, fans have watched competitors carry things from cars to refrigerators, from pulling airplanes to participating in the infamous Hercules’ hold. This year, participants will compete in a Deadlift event with KNAACK jobsite boxes as legendary and durable as the World’s Strongest Man competition itself.

“We are very excited to be a sponsor of the 2021 World’s Strongest Man contest. There is a determination in trade professionals akin to the competitors in the WSM competition. In fact, several of the competitors in this year’s competition are hard working professionals themselves,” said Stacy Gardella, vice president – brand marketing, WernerCo. “Our partnership with WSM will allow us to show support for the athletes in the competition and to keep encouraging hard work on jobsites across the world.”

For more than 40 years, WSM has been the world’s premier strongman competition. Throughout the multi-day event, contestants test their strength and fortitude through a series of extreme physical and mental challenges, including lifting, pushing, pulling, carrying, and throwing heavy weights such as refrigerators, logs, large trucks, etc.

Digital Activations Across KNAACK Channels

In addition to the sponsorship, KNAACK will activate a digital campaign called “Tools of the Strongman,” highlighting the road to the final event hosted this year in Sacramento. The series will be featured across WSM and KNAACK’s social media channels and will feature brand ambassadors from this year’s WSM competition, including Jerry Pritchett, a welder, who has competed in four WSM contests. KNAACK will also be using the #CantCrackKNAACK hashtag across its social networks that will feature workplace competitions on select jobsites. Be sure to follow along for some intense strength, durability, and security content.

WSM athletes were announced on March 31. For the full list of competitors you can visit the World’s Strongest Man website. The complete list of events for the competition will be announced later this month. The World’s Strongest Man competition will air on CBS Television Network and CBS Sports Network at a later date.

To learn more about World’s Strongest Man, visit theworldsstrongestman.com. For more information about KNAACK jobsite storage products, visit www.knaack.com.