Owens Corning Adds New Colors to TruDefinition Duration FLEX Shingle Line

TruDefinition® Duration FLEX® shingles in Black Sable. Photo courtesy of Owens Corning.

February 12, 2021

Two years after introducing TruDefinition® Duration FLEX® shingles, Owens Corning is adding four new vibrant, dimensional colors to the Duration FLEX shingle portfolio. Black Sable, Sand Dune, Storm Cloud and Summer Harvest are the newest shingle colors to join the Duration FLEX family, fusing the power of color with high-performance. The new color offerings expand upon the existing classic palette of rich, sophisticated hues.

As spring home improvement season gets underway, the expanded shingle color options are inspiring new ideas for leveraging the roof to boost exterior curb appeal. The Duration FLEX line is designed to deliver beautiful performance and protection season after season, even in extreme weather conditions. Pairing style with strength, the new shingles stand up to harsh environmental conditions while delivering everyday protection.

Featuring a rubberizing effect that delivers greater flexibility than conventional shingles, Duration FLEX is manufactured to support enhanced durability and performance in all environmental conditions. The SBS polymer modified shingle is equipped with patented SureNail® Technology to deliver premium performance and added confidence as it gives a 42% better nail-pull resistance against the wind versus standard shingles. Built-in flexibility helps resist cracking and tearing, in all-weather installation conditions while offering over 10% stronger tear strength than traditional shingles. The rubber-like flexibility allows Duration FLEX shingles to withstand expansion and contraction stresses and helps minimize loss of granules which help to protect the shingle against UV.

While performance is front and center with the Duration Flex line, homeowners are also turning to the roof as an opportunity to enhance their home’s exterior curb appeal and express personal style.

The TruDefinition Duration FLEX shingles support performance in extreme weather while bringing beautiful new color options to the rooftop. Owens Corning has curated a selection of online shingle pairings to provide color inspiration and help homeowners express their personal style on their home’s exterior.

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