IRVINE, Calif. — Boral Roofing LLC has just launched an all-new Virtual Design Center. The online offering allows visitors to enter through the Boral Roofing website and take a self-guided journey through a showroom designed to visually mimic the company’s popular physical design centers.
Available now to explore, the Virtual Design Center showcases Boral Roofing’s complete suite of roofing solutions in the categories of Clay, Concrete, Steel, Composite and Components within a virtual reality setting.
“Our new Virtual Design Center is built to provide architects, builders, remodelers, contractors and consumers a self-guided experience through our complete roofing systems and solutions,” said Ann Iten, director of marketing for Boral Roofing. “With so much of our lives changed by current events, including many face-to-face events being cancelled, we believe this offering is a natural solution for our customers who are still actively researching roofing options for their homes and current projects.”
The Virtual Design Center acts as a visual exploration tool, giving site visitors an immersive experience at their fingertips. Available online 24/7, the virtual reality tool offers a meaningful alternative to in-person Design Center visits. It also provides an engagement alternative to replace currently cancelled face-to-face events and meetings, as well as an online tool to augment them once they are again scheduled and attended.
“A lot of new construction and remodeling activity continues despite the current pandemic,” said Iten. “Our customers still need a way to see and experience our offerings. The Virtual Design Center is a perfect solution which allows them to explore our products from the comfort of their homes.”
Boral Roofing’s Virtual Design Center includes a number of clickable features including roofing product walls, company and product installation videos, the custom Design-A-Blend app, brochures, blogs, news and resource links. Additional offerings for architects and specifiers include access to Boral Roofing CEU courses at Hanley Wood University, Boral product information for specification on ARCAT, and BIM files for architects in BIMSmith.
To explore Boral Roofing’s Virtual Design Center and for additional information on the company’s full clay, concrete, steel, composite and components solutions, visit www.BoralRoof.com.