ROSEMONT, Ill. — The National Roofing Contractors Association (NRCA) has entered into a strategic partnership with national TV show “Inside the Blueprint” to produce educational content regarding roofing industry issues, initiatives and innovative solutions.

“NRCA is pleased to partner with ‘Inside the Blueprint,’” said NRCA CEO Reid Ribble. “We appreciate the opportunity to provide content that will connect with a broader audience, promote professionalism and educate those involved in the roofing industry.”

NRCA will create broadcast-quality video content specifically addressing roofing industry insight for industry professionals, and the content will be integrated into half-hour episodes. The TV show airs nationally on Fox Business Network and internationally to more than 35 countries on Bloomberg International. NRCA and “Inside the Blueprint” will work together to promote the TV show via digital marketing and on social media platforms leading up to the first airing in 2021.

“‘Inside the Blueprint’ shares NRCA’s view that providing educational content specific to the needs of architects, engineers and roofing professionals are keys to helping the industry address challenges related to sustainability, efficiency and resilience,” said Ron Secreto, executive vice president, partnerships, for “Inside the Blueprint.”