This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Subscribe
Roofing Contractor
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Roofing Contractor
  • Home
  • Magazine
    • Current Issue
    • Digital Issue
    • Archives
  • Topics
    • Cool Roofing
    • Low Slope
    • Metal
    • News
    • Products
    • Product of the Month
    • Project Profiles
    • Safety
    • Steep Slope
    • Sustainability
    • Trade Shows
    • Technology
  • Exclusives
    • Best of Success
    • Contractor Profile
    • IRE Show Daily
    • Made in the USA
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • Web Exclusives
    • Editor's Choice
    • State of the Industry
    • Century Club
  • Columns
    • Editor's Note
    • Measuring Up
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
    • High-Tech Roofing
    • Sustainable Roofing
    • Marketing Makeover
    • Leadership Selling
  • Blog
    • Damato of the Day
  • Multimedia
    • Monthly Quiz!
    • Videos
    • IRE Videos
    • Webinars
    • Photo Galleries
    • Interactive Spotlights
    • Mobile App
  • More
    • Classified Ads
    • Roofing Contractor eNews
    • RC Store
    • Directory: Roofing Resource
    • Market Research
    • Custom Content & Marketing Services
    • Sponsor Insights
  • Events
    • International Roofing Expo
    • Industry Events
    • Webinars
    • Best of Success Conference
  • Contact
    • Advertise
  • Directory
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Get Listed
  • Subscribe
    • Print & Digital Edition Subscriptions
    • Sign Up for the eNewsletter
    • Online Registration
    • Subscription Customer Service
Home » GAF Introduces Rebranding at 2019 International Roofing Expo
Roofing NewsIRE News

GAF Introduces Rebranding at 2019 International Roofing Expo

GAF IRE Rebrand 2019
February 12, 2019
KEYWORDS roofing business / roofing contractor
Reprints
No Comments

NASHVILLE — GAF introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We Protect What Matters Most. 

The company said this positioning reflects GAF's comprehensive commitment to contractors, building owners, homeowners and its communities, and will underscore GAF initiatives and communication moving forward, including at the company's booth (#1401) at IRE in Nashville through Feb. 13. 

To "protect what matters most" speaks to what drives GAF as a company, according to a company press release, and demonstrates GAF's deep understanding of its customers' priorities. This gives voice to the company's longstanding commitment to quality and connection with its customers.

"We are driven by a desire to protect what matters most for all our stakeholders at GAF. For contractors and distributors, what matters most is protecting their reputations and growing their businesses. For building owners, it's about protecting their investment and the critical operations happening inside. For homeowners, it's protecting their families and livelihoods," said Jim Schnepper, president, GAF.  "This shared sense of purpose has driven our success over the past 130 years, and guides us today as we continue to lead and deliver innovative solutions to the most pressing challenges facing the roofing industry."

Many of GAF's innovative solutions and training capabilities are on display at IRE 2019, including:

A comprehensive suite of digital tools for contractors, including sales tools that can help generate more leads and enhance their bottom line. Among the highlights will be the introduction of GAF SmartMoney, an all-in-one payments platform that allows contractors to image checks, accept credit cards and offer multiple financing options—providing valuable options to homeowners and improved close rates for contractors.

New innovations that protect a contractor's work and time. One solution being introduced at IRE is RoofShield I.S., a new two-part acrylic roof coating that dries within minutes of application and provides a higher build in a single pass — allowing crews to work more efficiently and save labor.

In the CARE Corner (booth #1301), experts from GAF's Center for the Advancement of Roofing Excellence (CARE) offer opportunities to learn and gain hands-on experience through demonstrations and product installations throughout the show. GAF's Education Center (booth #1315) offers presentations and talks with product and technical experts on hot topics ranging from coatings to energy efficient roof design, financing and more. All IRE attendees are invited to participate to help expand their capabilities and help grow their businesses.

Meet GAF's Community Partners

GAF said its focus on "protecting what matters most" includes an ongoing commitment to strengthening the communities where it operates by bringing together its time, talents and financial resources to work hand-in-hand with its employees, local leaders and non-profit organizations. The company's proactive community engagement effort focuses on powering the potential of these shared communities.

"For the places where GAF operates, protecting our communities is what matters most.  We're grateful to the communities we call home. Thankful for the neighborhoods, cities, parks, schools and other places that help give our work meaning," said Schnepper.  "We embrace our leadership role and are committed to helping our communities thrive."

GAF encourages show attendees to connect with like-minded contractors and other organizations at IRE looking to make an impact in their communities, including four of GAF's nonprofit partners: Team Rubicon, Habitat for Humanity, Good360, and Project for Public Spaces.

Did you enjoy this article? Click here to subscribe to Roofing Contractor Magazine.

Related Articles

Polyglass Highlights Innovative Roofing Solutions at International Roofing Expo 2019

Five Things Not to Miss at the 2019 International Roofing Expo

DuPont™ Tyvek® Protec™ Roofing Underlayments Debuts at 2017 International Roofing Expo

Owens Corning Roofing Announces Accelerate Sweepstakes Winner at International Roofing Expo

Related Products

Roofing Contractor February 2019 Issue

2019 National Construction Estimator

2018 International Building Code Illustrated Handbook

Roofing Contractor March 2018 Issue

Related Events

AEC BuildTech

MiRCA Convention

2019 State of the Industry Report

AIA Convention

Related Directories

International Roofing Expo

Flex Membrane International Corp.

International Leak Detection (ILD)

Hayes International

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Sign Up for the eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Photos: Images from IRE 2019 Show Floor in Nashville

IRE2018 Floor

Five Things Not to Miss at the 2019 International Roofing Expo

Roofr - Richard Nelson Kevin Redman

Roofr Raises $4 Million in Funding, Plans Disruption of 'Archaic' Roofing Industry

GAVEL

Roofer Sentenced to 8 Years in Prison for Scamming Customers

Mercedes-Benz Stadium 1

5 Things about the Mercedes-Benz Stadium Roof before Super Bowl LIII

young guns

Events

February 25, 2019

2019 State of the Industry Report

This webinar is a must attend for all roofing contractors who are looking to better understand industry expectations for residential and commercial sales in 2019 and beyond.
April 30, 2019

AEC BuildTech

Join us for the inaugural AEC BuildTech Conference & Expo!
View All Submit An Event
Roofing Resource

Roofing Contractor Magazine

february 2019 cover

2019 February

The February issue features our State of the Roofing Industry deep dive, our Made in the USA American manufacturing highlight, and more.
View More Subscribe
  • Resources
    • Construction Group
    • Partners
    • List Rental
    • Subscribe
    • Privacy Policy
    • Survey And Sample
  • Videos
  • Want More
    • Connect
  • Advertise

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing