GAF Introduces Rebranding at 2019 International Roofing Expo
NASHVILLE — GAF introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We Protect What Matters Most.
The company said this positioning reflects GAF's comprehensive commitment to contractors, building owners, homeowners and its communities, and will underscore GAF initiatives and communication moving forward, including at the company's booth (#1401) at IRE in Nashville through Feb. 13.