NOVI, Mich. — Chameleon Power is exhibiting its next generation visualization technologies for the roofing industry at the International Roofing Expo in Nashville. 

On display at Chameleon’s booth are photographic 2D, 3D, virtual reality (VR) and augmented reality (AR) tools.

Chameleon will be introducing the industry’s first photographic visualization and measurement tool, Photo+Measure. The Photo+Measure tool provides a combination of a photographic visualization experience, along with home measurements for quoting, based on Chameleon’s proprietary color-science technology.  

Chameleon Power’s photographic visualization technology allows a website or desktop user to select a home photo, or load their own photo, and apply real roofing and complimentary materials, see the final outcome and save their finished project, all at your website or mobile devices.   

Chameleon Power visualizers shorten the design cycle and enhance customer satisfaction.  Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales increases of more than 75 percent. 

“Our cutting-edge technology has assisted roofing customers for two decades,” said Dan Dempsey, president, Chameleon Power.  “And we’re excited to showcase our Photo+Measure tool at the International Roofing Expo, to help the homeowner select and view color accurate options on their home photo, and get a quote for their project.”

Chameleon is at booth #3117 or