Founded in 2013, Elite’s mission is to provide roofers with an independent distributor that is knowledgeable in both commercial and residential roofing and committed to being good stewards in the industry and serving the professional roofing contractor community. 

According to the company, the growing Colorado market will be well-served by Elite’s management team.

Managing Partner of the Colorado Springs branch, Bert West, has been in the roofing industry for over 38 years, 25 of which was spent running a roofing company before transitioning to the wholesale side.

The company says West is focused on providing top notch customer service and when he is not advocating for his customers, you will find him on a forklift or driving the delivery truck - whatever it takes to make each day a success. His dedication to his customers and team has led to deep roots within his community and has guided his success in his career.  

The Loveland branch is strategically located to service northern Colorado and led by Managing Partner Randall Adam.

A graduate of the University of Nebraska at Kearney with a degree in industrial distribution, Adam joined the roofing industry in 2002. Since then, he has worked in many roles ranging from loading roofs and dispatching trucks to selling materials and managing his branch. Over the years, Adam has built many long-standing relationships in the roofing community believing life is about the people we meet along the way. His passion for building relationships and strong teams are what has driven Adam’s successes over his career and fare a natural fit with Elite’s core values, the company said.  

Elites’ CEO and Chairman of the Board, Brian Torry said, “We are thrilled with the addition of these two branches to the Elite family and are confident that our customers will reap the rewards of this dedicated group of people. Bert and Randall exemplify the Elite culture – putting the customer’s needs first by providing long-term relationships, knowledge of the industry and a comprehensive line of quality roofing materials.”  

In September, Elite Roofing Supply announced it has opened six new branches in Louisiana, Arizona, and Colorado.