ItzlerDALLAS — Jesse Itzler will present the keynote address Feb. 11 at the 2019 International Roofing Expo in Nashville.

The International Roofing Expo is the must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends and cutting-edge technology.

 “Jesse is the real-life version of the Dos Equis’ guy, one of the most interesting people in the world. He’s done so many different things,” said Lewis Howes, New York Times Bestselling Author and Host of the School of Greatness.

Itzler is an entrepreneur, author, and a creative mind.

He co-founded the largest private jet card company, Marquis Jet, and engineered the coconut-water craze by partnering with Zico, which then sold to Coca-Cola. He is also the owner of the NBA’s Atlanta Hawks. He taps into each of his experiences to propel himself forward to new levels of “normal” and encourage those around him to do the same.

He will share life and business lessons he learned living with a Navy Seal, that inspired his book Living with a Seal: 31 Days Training with the Toughest Man on the Plant, a New York Times Bestseller that shows you the benefits of stepping out of your comfort zone.

You will learn how to get comfortable being uncomfortable — how to fight off complacency and tap into your reserve tank to dig deeper and go further than you ever thought possible.

“Jesse Itzler is a renaissance man. He has done it all with a unique style all his own,” said Tracy Garcia, CEM, director of the IRE. “Attendees and exhibitors will be entertained and inspired towards success in both personal and professional ventures.”

The keynote will be held immediately prior to the opening of the show on Feb. 11, 2019 at 9:30 a.m. at the Music City Center.  The Keynote is sponsored by Malarkey Roofing Products, exhibiting in booth #2101.

“Jesse is one of the best speakers I’ve ever heard. He’s a great storyteller, hilarious, and has practical takeaways,” said Mike Krzyzewski, basketball Hall of Fame coach for both Duke Basketball and USA Basketball.

Online registration is available at The keynote address is included in all registration packages; however, advance registration is required. Attendees are urged to register early to secure a seat.

The official show sponsor is NRCA; the official show publication is Roofing Contractor; and the digital destination and official residential publication is Replacement Contractor. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004. Hanley Wood Exhibitions was acquired by Informa Exhibitions U.S. in December 2014.