Malvern, Pa. – Industry-first, high performance technology and stunning natural artistry combine for a remarkable ‘Beauty meets Brawn’ CertainTeed exhibit at the 2016 International Builders’ Show. North America’s leading brand of building products, CertainTeed is treating building professionals to a truly visionary new product line-up, informative “Meet the Experts” sessions, appearances by two award-winning celebrity contractors and more at booth #C2127, Jan. 19-21 at the Las Vegas Convention Center.
A Power Wall
Discover the most exciting thing to happen to walls since the 60-inch flat screen! An impressive cornerstone of the the exhibit, CertainTeed introduces Habito (hab-i-toh), a powerful new drywall product. A dramatic rock wall climbing demonstration will show off the strongest and hardest ½-inch wallboard material ever created, featuring technical benefits previously unseen in the gypsum category. Its high-density formulation makes Habito much more durable than standard drywall, and even improves acoustic performance. With Habito, an ordinary screw can support up to 30 lbs. 
Industry-First Siding
Premiering four innovative, curb-appeal enhancing cladding products, including: 
Cedar Impressions® Individual 5-inch Sawmill Shingles, Cedar Impressions Triple 5-inch Sawmill Shingles, Cedar Impressions Single 7-inch Perfection Shingles, and STONEfaçade™.
CertainTeed’s extensive selection of high performance and sustainable gypsum and insulation materials, as well as roofing, siding, vinyl and cellular PVC trim, railing and fence products will also be on display. 
In addition, industry professionals will lead a full three-day schedule of “Meet the Experts” sessions at the booth, addressing hot topics such as indoor air quality, moisture management, thermal comfort, color and curb appeal, roofing trends and overall good building practices. 
Two celebrity appearances are also planned at the booth on Wednesday, Jan. 20 — Mike Holmes, host of “Holmes on Homes” from 10:30-noon and Scott McGillivray, host of “Income Property” from 2-4 p.m.
For real-time updates during the show, follow @CertainTeed on Twitter.