“There is a clear connection in the 2014 results that highlights a potent combination of product performance and features ahead of cost which drove decisions in the past,” Tourbaf added. “Innovative brands like GAF that are committed to demonstrating continual advances in design and durability while they communicate unique attributes of their brand will continue to gain Builder attention and market share.”

“With our continued focus on producing the highest-quality products at GAF, it is a true honor to rank highest in quality with Builders yet again, and to know that GAF is the brand used by them most often,” stated Paul Bromfield, senior vice president of marketing and business development at GAF.

GAF maintains a focus on quality in all of its products, and incorporates its proprietary Advanced Protection^® Technology into all its laminated roofing shingles. This results in improved performance — including superior durability and wind resistance — while reducing the use of precious natural resources. All GAF Lifetime Shingles also pass ASTM’s two toughest wind tests — ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph — and carry GAF’s Lifetime limited warranty.

For more than 20 years, the Builder Brand Use Study has proved to be one of the most-anticipated industry resources for trends and information. This year’s study was conducted in collaboration with Farnsworth Research and represents a survey response of 1,128 Builders, Builder/developers and general contractors.

For more information, visit www.gaf.com.