TROY, Mich. — Roofing Contractor is set to host its State of the Industry webinar, which is sponsored by GAF and EagleView Technologies. The live event will take place Feb. 19 at 2 p.m. Eastern. For the sixth year in a row, the webinar will share the results of Roofing Contractor’s exclusive survey of residential and commercial contractors, and explore key trends in the residential and commercial roofing markets.
Speakers will include Bob Tafaro, GAF’s president and CEO, and Paul Bromfield, GAF’s senior vice president of marketing, who will offer advice on how to make the most of the opportunities available in the year ahead.
Roofing Contractor Editor Chris King will take attendees through some of the results of the survey, which was designed to capture the contractor’s perspective on the residential and commercial roofing markets. The survey included questions designed to gauge changes in contractors’ annual sales volumes and identify trends among the various products they install. The survey also contained questions about other topics, including their plans for capital expenditures and the use of aerial measurements. “This year we added several questions about marketing methods, including the most common sources of sales leads cited by customers,” said King. “The survey also asked contractors to rate the important challenges facing the industry in 2014.We hope you can join us for a look at the highlights of 2013 and to get a glimpse of the outlook for 2014.”
For more information or to register, visit http://bit.ly/1dSHgeT.