She continued, “Technology is changing the way we all communicate. Our new marketing program recognizes this. Step One was to make our website more interactive and accessible on the go. Along with special tools like our ever-popular RoofViewerTM shingle selector and distributor/contractor locators, our new site features instructional videos and iPad apps.”

The fresh, clean design is more intuitive for the visitor, making it easier to navigate the many choices and wealth of information available. Consumers and contractors can click on the Idea & Learning Center for instant access to a library of instructional videos, product information, installation tips and even safety checklists for what to do “after the storm”.

Consumers will discover a glossary of roofing terms to make them feel more comfortable dealing with contractors, plus tips on what to look for and ask to ensure they’re dealing with an ethical, reputable roofing professional.

Contractors and distributors will have technical specs and material safety data sheets at their fingertips, as well as videos and online seminars on topics ranging from installation tips to business-building strategies.

“Innovation has always been the cornerstone of IKO’s success,” Perkins said. “We’ve been setting the standard in the manufacture of roofing materials for decades. Now it’s time to be just as innovative and responsive to our customers’ needs in other ways.”

For more information, email carol.perkins@iko.comor visit www.iko.com.