FORT WORTH, Texas — The North Texas Roofing Contractors Association (NTRCA), a regional association for residential and commercial roofing contractors, distributors, manufacturers and associates who maintain the highest industry standards, announced that it has been selected as a finalist for a national Gold Circle Award in the category of community service for its “Who’s On Your Roof” consumer advocacy campaign by the NRCA (National Roofing Contractors Association).
NTRCA’s “Who’s On Your Roof?” consumer advocacy campaign was launched in 2011, expanded in 2012 and will continue in 2013. The project’s goal is to help educate North Texas consumers and provide them with information and resources to make a more informed roofing contractor decision and protect themselves from scams and storm chasers.
“We are honored that NTRCA was selected as a finalist for this prestigious national award,” said Karen Vermaire Fox, executive director of NTRCA. “NTRCA is proud of the consumer awareness work that the association is dedicated to, and the timing turned out to be ideal with the series of storms that hit the North Texas region throughout 2011 and 2012. With no state licensing of roofers in Texas, anyone truly can call themselves a roofer, regardless of their experience - or lack thereof. The onus, unfortunately, is on the consumer to protect themselves from storm chasers and scam artists, and we feel it is critical for our organization to help arm North Texas consumers.”
The NTRCA Who’s On Your Roof? consumer awareness campaign has included: the development of a one-page list of NTRCA-recommended questions (in both English and Spanish and available on the NTRCA website) that consumers can use as a guide when talking to any roofing contractor they may be considering; a consumer advocacy postcard (in both English and Spanish) with information and an abbreviated list of the NTRCA-recommended questions; media outreach and interviews; communication with municipalities in areas that were hit the hardest by storms; consumer awareness advertisements in local newspapers; sharing consumer awareness information via social media channels; an advice page on the NTRCA website (in both English and Spanish) and two consumer awareness videos – one for homeowners and one for commercial property owners. NTRCA worked with local agencies Thrive PR and metro-grafix to develop and implement the consumer awareness campaign.
NTRCA will be honored as a Gold Circle award finalist and winners will be announced during NRCA’s 126th Annual Convention and International Roofing Expo 2013, being held in Texas this year Feb. 3-7, 2013 in San Antonio.
For more information, visit www.ntrca.com.