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IRE NewsIRE Show Daily

GAF Introduces New Lifetime Roofing System

February 16, 2012

WAYNE, N.J. — Last year, GAF made the announcement that all of its laminated shingles would come with a Lifetime Limited warranty. This year, the company announces a complete Lifetime Roofing System for homeowners.

In order to qualify for Lifetime limited coverage, a homeowner must install any Lifetime Shingle, as well as three or more qualifying GAF accessories. Contractors can choose from the wide assortment of GAF accessories, including Ridge Caps, Roof Deck Protection, Leak Barriers, Cobra® Attic Ventilation, and Starter Strips. Details for the Lifetime Limited warranty can be found in the new GAF Shingle & Accessory Limited Warranty, which is effective for all installations of GAF asphalt shingles and accessories after Jan. 1, 2012. Lifetime coverage also includes non-prorated coverage for the first 10 years.

“GAF’s Lifetime Roofing System provides homeowners with peace of mind and supports contractors who are selling and installing complete roofing systems,” stated Paul Bromfield, senior vice president of marketing at GAF. “GAF's roofing products have been specifically designed to work together for superior, long-term protection, and have been proven on literally millions of homes nationwide,” Bromfield added. GAF is also the only shingle manufacturer whose products carry the prestigious Good Housekeeping Seal—assurance of exceptional quality and performance.

With this announcement, GAF now offers three limited warranties that cover roofing systems rather than just shingles. The other two warranties (the System Plus Limited Warranty and the Golden Pledge® Limited Warranty) are only available through GAF’s factory-certified contractors, and include significantly longer non-prorated periods as well as other coverage upgrades.

 For more information, visit www.gaf.com or booth 1201.  

KEYWORDS: homeowners shingles warranties

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