Kingspan to Unveil Industry iBook at IRE
ORLANDO, Fla. — Kingspan Insulated Panels North America will unveil its industry-first iBook, showcase an interactive photo area and offer a variety of giveaways in booth 325. At IRE, Kingspan will launch its KingZip™ literature in an iBook format — the first of many new pieces that will be available via the iBook. According to the company, Kingspan is the first in the industry to offer this interactive experience to its audiences. The KingZip iBook combines brochure information with videos, presentations and interactive 3-D images to enable maximum engagement with its products. In addition, the format supports Kingspan’s sustainability efforts by minimizing printed brochures and reducing its carbon footprint.
The booth will also showcase an interactive photo area, where visitors can take their photo using a customized app. The booth will be equipped with several iPhones and iPads loaded with the app to help facilitate this experience. The app allows people to choose a background from a selection of images so they have a keepsake from IRE. Kingspan will e-mail each individual their photo, which they can share via social media platforms, such as Facebook and Twitter.
To further create engagement, Kingspan will offer an array of giveaways, including KingZip T-shirts and water bottles. Sales representatives and technical support staff will be at the booth to answer questions. Product samples will also be on display so attendees can experience the products first-hand.
For more information, visit www.kingspanpanels.us or booth 325.