Elk Premium Building Products Inc., Dallas, "Revs it Up" for its 2004 Elk Edge seminar by giving away a Harley-Davidson motorcycle.

The half-day seminars launched in January with presentations geared at helping new and seasoned contractors maximize their full business potential. The seminars focus on successful long- and short-term strategies including identifying personal goals, improving presentation skills, building brand recognition, running effective sales campaigns, creating pricing strategies and communicating value to customers.

Entry forms for the Harley-Davidson giveaway will be available during the seminar. Entrants need not be present to win. The final drawing will be held on March 18, 2004. For more information, call 866-533-3343 (ELK-EDGE) or visit www.elkcorp.com.