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Private Equity

Trilantic North America Invests in Lifetime Quality Roofing

Investment will lead to continued expansion and strategic M&A

By Roofing Contractor Staff
Alex Gerhart, at left, and Zach Willard, are the co-principals of Lifetime Quality Roofing.
Alex Gerhart, at left, and Zach Willard, are the co-principals of Lifetime Quality Roofing.
June 30, 2025

Trilantic North America, a growth-focused middle market private equity firm, completed a substantial growth investment in Lifetime Quality Roofing and Storm Restoration LLC, a founder-led provider of residential and commercial roof replacement and exterior restoration services. 

Terms of the transaction were not disclosed.

Headquartered in Columbus, Ohio, Lifetime Quality Roofing was founded in 2015 by current Co-CEOs Alex Gerhart and Zach Willard and is a leading independent platform of scale in the roofing industry. LQR specializes in residential insurance restoration and, in recent years, has expanded its offerings to include commercial roofing, non-insurance “retail” roofing, solar, and other ancillary residential and commercial services. LQR operates across six states with over 250 employees.

“Over the past decade, LQR has built a strong reputation as a trusted leader in roofing and exterior services. We couldn’t be more excited to partner with Trilantic North America to capitalize on future growth initiatives," Gerhart and Willard said in a joint statement.

Trilantic North America’s investment will enable Lifetime Quality Roofing to pursue multiple levers for growth, including continued geographic expansion, diversification of its go-to-market strategy, expansion of supplemental services, and strategic M&A.

“Through its highly scalable model and differentiated approach, LQR has established itself as a distinguished industry leader,” said Charles Fleischmann, partner at Trilantic North America. “We are thrilled to partner with Alex, Zach and the rest of the team to support LQR’s continued expansion and pursue attractive opportunities in this large and growing market.”

Citizens acted as financial advisor, and Kirkland and Ellis LLP acted as legal advisor to Trilantic North America. Capstone acted as financial advisor and Brownstein Hyatt Farber Schreck, LLP acted as legal advisor to Lifetime Quality Roofing.

KEYWORDS: Florida investment mergers and acquisitions private equity

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Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

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