For the first time in its history as an IRE exhibitor, Elevate hosted in-booth product demonstrations, which drew strong participation from listeners in English and Spanish. These sessions provided contractors with hands-on insights into Twin Jet Y, the ISOGARD R-Value cooler demo, the performance and applications of the new edge metal solutions, and more — all from Elevate trainers and product managers. 

 
 

The Elevate team at the 2025 International Roofing Expo. Photos courtesy of Elevate

Elevate speakers led three educational sessions at IRE presentation stages: “Testing, Codes & Standards” and “Don’t Scrimp on Scrim.” Additionally, the “So, You Want to Recycle a Roof?” session, presented by Holcim Building Envelope’s sustainability team, highlighted initiatives that repurpose Elevate materials into new roofing solutions.

The Elevate booth also showcased digital innovations, training programs available to customers such as Building Products University online, as well as industry recognition programs, including Master Contractor and the Elevate Hall of Fame.

“IRE 2025 was an exciting opportunity to introduce new solutions, connect with customers, and demonstrate the value of our innovations firsthand,” said Kim Eckerman, vice president of marketing and communications, Elevate Commercial Roofing Systems. “Our team’s dedication to excellence was on full display, and the overwhelmingly positive feedback from our customers and partners reaffirmed the strength of our people, the quality of our products, and our leadership in the commercial roofing industry.”

*Based on publicly available data as of November 2024.