Justin Koscher, president of the Polyisocyanurate Insulation Manufacturers Association (PIMA), recently sat down with RC to discuss the latest innovations in the space, and what roofing contractors can look for in the coming year. Listen to the full conversation here.
The Corporate Transparency Act, an anti-money laundering law called invasive by opponents, has been deemed unconstitutional by a federal judge. Does this mean roofing contractors no longer have to worry about how it’ll affect their business? Legal Expert Trent Cotney weighs in on the ruling.
It's important for roofing contractors to stay on top of the latest trends and issues if they hope to subcontract their labor successfully, which is why RC recently turned to the expertise of Trent Cotney, partner at Adams and Reese, about how the subcontractor market has changed over the past year.
In this episode, RC Publisher Jill Bloom sits down with Trent Cotney, partner at Adams and Reese, to discuss a new project Cotney is working on to help contractors when OSHA unexpectedly shows up on the job site.
In a world where so much can feel out of control, Art Unlimited CEO Anna Anderson is here to remind roofing contractors that there are aspects of their business they can control. In this episode of “Dear Anna,” she explains what those are and how to leverage them in your marketing.
Jill Bloom, group publisher of Roofing Contractor, Walls & Ceilings, and Building Enclosure, chats with the CEO of IIBEC, Brian Pallasch. Brian joins us to discuss the upcoming convention happening March 8-11 in Phoenix, Ariz., which is expected to be even bigger than last year’s. Listen in as Brian chats about the keynote speaker, educational sessions and what’s new at the trade show this year!
In the latest episode of Best of Success, RC Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential within CRM data for expanding customer reach, advocating for the integration of technology, such as big data analytics, to drive informed decision-making in marketing and business growth.
