In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to roofing contractors in order to build a strong campaign for the upcoming storm season.

The end of the year is a good time for roofing contractors to assess their marketing strategies and plan for the year ahead, says Art Unlimited CEO Anna Anderson. In this brief episode, the veteran consultant breaks down what roofing contractors should be paying attention to as they close out the year strong and prepare for 2024.

Roofing contractors like to plan, but the element of the unexpected always exists on a jobsite. Sometimes, that can lead to payment delays if roofers don’t have the right protections in place, according to RC Legal Insights Expert Trent Cotney.

In this brief episode, hear Cotney highlight some of the strategies roofing contractors can employ to ensure they get paid, even when unexpected problems arise on a project.

In this episode, Art Unlimited CEO and marketing guru Anna Anderson explains how to keep your website healthy with annual audits and to prevent losing business due to algorithm changes affecting your site’s ranking.

RC Contributor Ryan Groth explains why he’s passionate about leadership in business and what it can mean for a roofing contractor’s bottom line.

“What really separates (great leaders) is the clarity in which they can explain why they do what they do,” he said in this brief conversation with RC Publisher Jill Bloom.

Rich Russo, show director of the International Roofing Expo, gives RC a sneak peek at what roofing contractors and other industry professionals can expect when the event returns to Las Vegas, Feb. 6-8, 2024. Check out the full conversation here.

Even though the construction market is strong, roofing contractors are finding it harder to collect on their jobs of late, says RC Legal Insights expert Trent Cotney.

“Owners are finding very creative ways not to pay contractors, and the same goes for prime contractors not paying subcontractors,” Cotney said in this brief episode. Listen to the full conversation for more on how contractual loopholes are playing a role in the current collections process.