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Home » Multimedia » Podcasts » Best of Success Podcast Show » Dear Anna: Marketing for Roofing's Storm Season

Best of Success Podcast Show

Welcome to the Best of Success Podcast Show, where Roofing Contractor magazine readers can now become active listeners, too.

We’ll feature episodes including interviews and insights from industry-leading experts, newsmakers and key influencers in the roofing world in an engaging format. Take a deep dive into the stories, topics and people shaping the roofing industry as RC works to bring you the latest information to keep your roofing business booming.

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Dear Anna: Marketing for Roofing's Storm Season

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Duration: 12:00
05-26-2022

In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to roofing contractors in order to build a strong campaign for the upcoming storm season.

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‘Clarity Moments’ for Roof Marketing

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Duration: 7:28
12-01-2023
Clarity Moments The end of the year is a good time for roofing contractors to assess their marketing strategies and plan for the year ahead, says Art Unlimited CEO Anna Anderson. In this brief episode, the veteran consultant breaks down what roofing contractors should be paying attention to as they close out the year strong and prepare for 2024.
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Stop Delayed Payments for Roofing Work

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Duration: 6:24
11-30-2023
Stop Delayed Payments for Roofing Work Roofing contractors like to plan, but the element of the unexpected always exists on a jobsite. Sometimes, that can lead to payment delays if roofers don’t have the right protections in place, according to RC Legal Insights Expert Trent Cotney.

In this brief episode, hear Cotney highlight some of the strategies roofing contractors can employ to ensure they get paid, even when unexpected problems arise on a project.
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Dear Anna: How Do I Improve my Website’s Health?

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Duration: 13:34
11-28-2023
Dear Anna: How Do I Improve my Website’s Health?In this episode, Art Unlimited CEO and marketing guru Anna Anderson explains how to keep your website healthy with annual audits and to prevent losing business due to algorithm changes affecting your site’s ranking.
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What Leadership Looks Like in Roofing Today

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Duration: 13:37
11-09-2023
What Makes A Great Leader?RC Contributor Ryan Groth explains why he’s passionate about leadership in business and what it can mean for a roofing contractor’s bottom line.

“What really separates (great leaders) is the clarity in which they can explain why they do what they do,” he said in this brief conversation with RC Publisher Jill Bloom.
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IRE 2024 is Back in Las Vegas

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Duration: 13:00
11-03-2023
PODCAST:IRE 2024 PreviewRich Russo, show director of the International Roofing Expo, gives RC a sneak peek at what roofing contractors and other industry professionals can expect when the event returns to Las Vegas, Feb. 6-8, 2024. Check out the full conversation here.
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Contractual Loopholes and Delayed Payments

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Duration: 10:00
10-12-2023
Contractual Loopholes and Delayed PaymentsEven though the construction market is strong, roofing contractors are finding it harder to collect on their jobs of late, says RC Legal Insights expert Trent Cotney.

“Owners are finding very creative ways not to pay contractors, and the same goes for prime contractors not paying subcontractors,” Cotney said in this brief episode. Listen to the full conversation for more on how contractual loopholes are playing a role in the current collections process.
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