Articles by Ken Kelly

 "Show me the money!” The popular tagline is from the famous 1996 film “Jerry Maguire,” in which Cuba Gooding Jr. portrayed a football player challenging his agent to fight for his rightful worth.  

 According to the NRCA, the average profit for a roofing contracting company is 2.8 percent.  

 Money is either made or lost in the operations division of any company. It’s often the most overlooked area of the roofing business.  

 Tom Hanks in the movie “Forrest Gump” said, “Life is like a box of chocolates. You never know what you’re going to get.” 

 "You never get a second chance to make a first impression.”  

 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service. 

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

 Michael Gerber in his book The E-Myth talks about how most roofing companies fail because they are started by excellent roofers with little business knowledge.