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My personal definition of marketing is "giving people a reason to do business with you." Out of all the companies that do the same type of work you do, why should a client call on yours?

A good salesperson is nothing more than a problem solver who finds out what the customer’s needs are and fills those needs.

This article provides some ideas to help you better manage your finances with the goal of helping you to assure you meet your financial objectives while minimizing the time needed for goal setting and scorekeeping.

Most roofing companies don’t do any real marketing. Many don’t even know what it is.

Advice, humor and more!

This article will give a basic outline of the meaning and purpose of bankruptcy and briefly define the three main types: Chapter 11, Chapter 13 and Chapter 7.

The practice of examining the cost of owning a roof over its entire life is called life-cycle cost analysis. This is the best way to truly compare the cost/value of roofing systems.

Monroe Porter answers your questions.

A safety consultant takes his own safety exam.

It seems to be a good time for strategic planning for a return to robust sales. It would be wise to seek out new markets, new systems and new business opportunities.