APOC Touts New ‘ProProgram’ of Incentives

Three-tiered loyalty program offers contractors exclusive access to perks, tools and resources to grow their businesses

APOC, the coating and sealants manufacturer, has rolled out a new multi-tiered contractor incentives initiative called “ProProgram,” enabling regular purchasers of APOC roofing solutions to unlock exclusive perks, tools and resources.

With three tiers to accommodate contractors’ varying needs, the goal of the program is to provide loyal APOC customers with additional support beyond the brand’s complete portfolio of proven professional roofing solutions.

In an October 9 news release announcing the program, APOC, part of the ICP Group of brands, said the rewards include redeemable points for purchases, access to newsletter insights, marketing support, lead generation and more.

“We are always working to help our professional contractor customers grow their business, and we launched the APOC Contractor ProProgram in service of that goal,” said Sara Jonas, vice president, Marketing, ICP Group. “We know that when our customers do better, win more bids and take on more successful projects with APOC professional roofing solutions, it’s a win-win for everyone involved.”

Tiers of the Contractor ProProgram include ...

APOC Registered Contractor

By simply registering for the program, contractors can unlock points for purchases and get access to the exclusive APOC newsletter.

APOC Gold Certified Contractor

By registering for the program and by becoming an APOC Certified Applicator, contractors gain upgraded points for purchases, newsletter access and a Gold Member plaque.

APOC Black + Gold Certified Contractor

Registered APOC Certified Contractors who have also met key criteria gain access to all benefits of the previous tiers, plus marketing support, lead generation and a listing on APOC’s website.

“We wanted this program to be accessible to all of our customers, no matter the size of their business,” Jonas added. “We’re committed to helping roofing contractors with their business needs and to helping them make every job a successful one with trusted, high-performance APOC roofing solutions.”

APOC’s portfolio includes roof coatings and restoration products, waterproofing products, polyurethane foam roofing adhesives and more. APOC focuses on bringing “…top-performing products to market that contribute to long-lasting building systems that offer flexibility and innovation to contractors.”

For more information, visit apoc.com.