Viewpoint, a television program hosted by actor Dennis Quaid that airs on channels including PBS, CNN, CNBC and Fox Business, announced a partnership with O'Leary Roofing, a Pennsylvania-based roofing contractor. 

The collaboration is for a short-form educational segment titled "Modern Roofing Solutions" and is aimed at consumers; the program plans to offer insight into the various factors homeowners should consider when selecting a roofing contractor, according to a July 27 news release about the project.  

The segment will feature interviews and expert opinions from roofing specialists at O'Leary Roofing to educate viewers to make informed decisions when choosing a roofing contractor. Topics under consideration include:

• Accreditation and Licensing: Unraveling the importance of hiring a roofing contractor with the necessary certifications, licenses, and insurance to ensure a professional and reliable service.
• Experience and Track Record: Shedding light on the significance of considering a contractor's track record and portfolio to gauge their capabilities and previous successes.
• Materials and Technology: Exploring the latest advancements in roofing materials and technologies, empowering consumers to opt for sustainable and efficient solutions.
• Customer Reviews and Testimonials: Understanding the value of customer feedback and testimonials in assessing the quality of roofing contractors' service.
• Warranties and Guarantees: Informing viewers about the different types of warranties and guarantees that trustworthy contractors offer to ensure long-term protection and satisfaction.

In a statement, Viewpoint, a program hosted by Quaid that showcases businesses, small-town governments and other slices of life, called the segment “an innovative addition.” O’Leary Roofing said the segment will be produced later in 2023 for distribution by the end of the year. 

The city of Greenfield, Mass., was featured in a three-minute segment on Quaid’s show that featured aerial views of the city, footage of the county fair and interviews with local business owners and city leaders. Two videos were ultimately produced, including a one-minute “commercial” touting the locale.

“They both came out great,” Roxann Wedegartner, Greenfield’s mayor, told a reporter from the Greenfield Recorder in a March 2022 article, referencing both videos. “I’m looking forward to being able to use them as part of a marketing campaign for Greenfield over the next year or so. I do think they showcase us nicely.”

The city reportedly paid $27,900 for the project, including the one-minute commercial that was designed to be included in a promotion package for recruiting a new local community college president. 

It’s unclear how much O’Leary is paying for the production. 

For more information, visit olearyroof.com.