The redesign includes:

• Updated content, including new products and colors
• Improved navigation and an intuitive search structure, allowing contractors and homeowners to quickly and easily find what they’re looking for
• A more streamlined interactive design of the Choose Your Shingle, Why Atlas, and Color Consideration pages, bettering the homeowner-user experience when selecting a new Atlas roofing system
• An enhanced Shingle Selection Tool, offering filters based on product line, color, and features, plus a “Favorites” save option
• Personalized/branded content from professional contractor and TV host Sherry Holmes
• A revamped version of the Asphalt Life blog

“Choosing new roofing materials can be a daunting experience for both homeowners and roofing professionals alike,” said Jeff Key, director of marketing for Atlas. “We went through an extensive discovery process to understand what people are looking for when they go online to research and choose a shingle brand. We used that information to design our new site, and we believe our customers will appreciate the modern look and feel, as well as the intuitive features and ease of use of the site.”

To check out the new website and explore everything Atlas has to offer, visit AtlasRoofing.com.