DALLAS — Informa Markets’ International Roofing Expo (IRE), the premier roofing and exteriors event, announces the much-anticipated return of the Exteriors Pavilion to IRE 2023, a specialized area dedicated to showcasing manufacturers and highlighting new and innovative products in the exteriors market.
The roofing and exteriors industry continues to grow rapidly, as residential construction remodeling and replacement has become a $519 billion dollar market. To provide a best-in-class platform for roofing and exteriors professionals during this high-growth period, IRE has doubled down on its Exteriors Pavilion. The 2023 edition of the Exteriors Pavilion will feature demonstrations of new innovations and practices for exterior replacement projects. The show floor is designed to help industry professionals identify opportunities and build brand awareness while growing their customer base through generating more sales. The Exteriors Pavilion will host top manufacturers and suppliers like LP SmartSide Siding & Trim, the Vinyl Siding Institute, ProRemodeler Magazine, and more.
IRE offers a comprehensive experience to attending and exhibiting industry professionals, and hosts over 390 exhibiting companies under multiple market segments including business and technology, metal, and more, alongside its exteriors exhibitors. The roofing and exteriors community converges to share strategies, drive business, discover new technologies, discuss best practices, and explore the latest products in the market.
“I have been a vendor/partner of the IRE since 2021. When I originally signed up to be a vendor/partner, it was merely to increase our presence in the roofing industry, introduce and offer our learning and development curriculum, and introduce our member’s products,” said Rob Balfanz, senior director of workforce development, Vinyl Siding Institute. “Upon completion of the first IRE event, what we received was so much more than that. While at the event, we connected with familiar faces, developed connections with some of the most brilliant minds in the industry, learned more about the NRCA, about the IRE, Informa, distribution, supply chain, and even learned more about our own association and industry.
"I have been to many, many other events like this, yet the IRE exceeded my expectations on many fronts. That said, we signed up again, for another year going into 2022. In 2022, we increased our services and offerings for the event, and as a result, the number of visitors at our booth increased, and our education event attendance grew as well.”
In addition to the expansive show floor, IRE hosts comprehensive education sessions on relevant industry topics including tips on siding, replacements and installation tools, to provide attendees with new knowledge on business, building techniques, and more. The education sessions are an additional tool to deepen industry knowledge and stimulate innovation, while providing professionals the opportunity to present their insights.
Siding and exteriors education sessions include:
- The Keys to Rapid Growth and Profitability for Siding, Replacement Window, and Roofing Contractors — Dave Yoho Associates
- How to Hire the Right Personnel-And Avoid the Wrong Ones — Dave Yoho Associates
- The Basics of Vinyl Siding Installation and Tools of the Trade — David W. Verbofsky and Rob Balfanz, Vinyl Siding Institute
- How to Leverage your Distributor as a Partner for Success in Today’s Environment — Greg Bloom, Erik Zadrozny, Beacon
The International Roofing Expo is slated for March 7-9, 2023, at the Kay Bailey Hutchison Convention Center in Dallas. Visit theroofingexpo.com for more information.