MCKINNEY, Texas — SRS Distribution Inc. announces its participation at the upcoming International Roofing Expo in New Orleans with two exhibitor booths, one exclusively dedicated to offering educational resources and networking opportunities for Spanish-speaking roofing contractors.

“We are excited to bring a customized Latino engagement experience to IRE that will empower and educate the Latino roofing community," said Julissa Chavez, program manager, Latino sales and marketing. "We believe that offering these workshops and networking events will bring key tools and resources to Latino contractors that will support their future growth. At SRS we believe that the growth of the Latino contractor is a key factor to the future of the industry.”

The SRS Distribution Para Latinos booth will offer visitors the exclusive opportunity to connect with industry experts and partners, product demonstrations and a first-class lineup of workshops and presentations geared towards supporting roofing contractors grow their businesses.

SRS Distribution will also host an Expert Contractor Panel discussion with owners of the largest and most successful roofing companies in the U.S. to offer Latino contractors, customers, and attendees the latest insight on the industry, best practices on business and sales process to drive immediate improvement in their-day-to-day operations and bottom line.

Also, for the first time ever, SRS Distribution will hold the Premios Éxito (Contractor Success Awards), an initiative to reward and recognize Latino contractors in various categories: Contractor of the Year, Emerging Contractor, and Community Hero. The winners will be announced during the Cocktail Networking Hour at the Alluvial Plaza, during day one of IRE.

SRS is collaborating with IKO, GAF, CertainTeed and TAMKO to provide training content on relevant topics such as Sales 101, Preparing For Storm Season and 2022 Strategic Planning. Additionally, SRS will introduce TopShield Quality Products. This learning and development experience will include a VIP Cocktail Event sponsored by Owens Corning featuring Latin-inspired cuisine and entertainment from Mariachi Jalisco.

SRS Distribution will be located at booth #2437 and the SRS Distribution Para Latinos Lounge at booth #1937.