Adding a new product or service is a great way to diversify and make your roofing company stand out from the competition, but if your customers don’t know about it, it’ll be a waste of time and effort.
In our latest episode of “Dear Anna,” we ask Anna Anderson, CEO of Art Unlimited, how roofing contractors can leverage adding new products or services in their marketing. Anderson said the next step can be as easy as meeting with the marketing department of the manufacturer you signed with, but to go in with a game plan.
Anderson breaks down the different questions contractors can ask manufacturers to ensure they’ll gain the materials and attention they need to become top contractors for that manufacturer.
“Those questions asked to the marketing team of the manufacturer will all of the sudden set you up on a pedestal, because no one, or very few, take that time to ask those questions,” Anderson said.
With the manufacturers in your corner, it’s time to determine what marketing methods will work for telling existing and potential customers about your new offerings. Anderson looks at some common and not-so-common areas contractors should consider when incorporating their new offerings into marketing and sales.
“Do you have an intro message? Do you have an on-hold message? Are you talking about your new offerings … in those environments?” Anderson said. “The opportunities are endless.”